Marketing has done for the purpose of selling Services and Products Using Digital technology mainly the Internet through different mediums such as Mobile, PCs, and whatnot.is Digital Marketing.
Now, Let’s see some different types of Digital Marketing:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Content Marketing
- Pay-Per-Click Advertising (PPC)
- Affiliate Marketing
- Email Marketing
- Instant Messaging Marketing
Now we’ll explore each type in Digital Marketing in brief:
Let’s talk about Search Engine Marketing (SEO) is the process that deals with increasing the quality of your respective website or webpage and making it more and more visible to the users.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is the form of marketing which involves promotion of Website by increasing the visibility of the respective site in Search Engine Result Pages(SERP) mainly using paid advertising. Isn’t it a great thing to get your business going…
Social Media Marketing(SMM)
I Personally think that almost everyone is well known With the term Social Media Marketing(SMM) it is nothing but the promotion of Brands or Individuals using various social media networks such as Facebook, Twitter, YouTube, and whatnot.
Content Marketing the term itself tells the story. It’s a form of marketing which deals with Creating, Publishing and Distributing content to the targeted audience online. this type of marketing is often used as a medium for Expanding customer base, Generate and increase sales, brand awareness and whatnot.
Pay-Per-Click Advertising (PPC) is like giving a donation to the search engine (google, yahoo, bing etc), isn’t it? when any user clicks on the website search engine charges an amount.it’s mainly done to derive traffic on the website.
Affiliate Marketing deals with promoting someone else’s business on our own website to earn income, in simple language we can say its like earning commission from others by showcasing their business on our own site.
Email Marketing Nowadays everyone uses email it may be an individual or company, so email marketing is nothing but sending emails to a group of people to convert a noncustomer to a potential customer.
Instant Messaging Marketing Nowadays Whole world is using WhatsApp, Telegram, WeChat etc.this type of marketing plays a great role in this scenario. By sending instant messages to the potential customer one can be connected to their potential customers on their fingertips.
So now, a big question arises that why to go digital? Is there any particular need to do so? Will it be affordable to users having a small business?
Marketing and advertising go hand in hand.
Once there was a time when marketing campaigns used to have limited excesses such as displaying ads, running it on television and radio. As the world is drastically changing day by day, ways of marketing businesses are also changing. People are going online to promote their business, making it reach globally to the targeted audience on their fingertips.
The biggest question arises is that, Is digital marketing beneficial for every small and big business?
Let’s see some of the key benefits of digital marketing:
1. Digital marketing campaigns don’t burn your pocket
Let’s assume that you own a small business of grocery shop where you provide groceries to your customer and you decide to make people aware by putting a billboard on the busiest roads of your city, would you imagine how must it will cost you…
Now in digital marketing, you have complete control over your budget.you can manipulate your expenditure as per your need. Instead of reaching a mass audience you can choose the right type of people having certain criteria to show your content.
2. Each and everything is measurable
Here you can have the analytics of each and everything. let’s assume that you own a plumbing business as per the business you can have analytics of, how many people are landing on your page? How many people are landing and clicking on your website and whatnot? With the help of this analytics, you can plan your strategies as per your potential customers’ needs.
3. Reaching a huge number of customers
Let’s take the example of billboard again as you put your billboard on the most crowded area which will generate eyeball for sure but the number of audiences you can get by digital marketing is unmatchable.
4. Creativity can beat big brands
As big brand has more money to plan their strategies its very for small business to be the race, but in the case of digital marketing content with creativity is the king if your content is up to the mark and theirs is enough creativity to attract some eyeballs then you can defeat any type of competitor it may be small or big business.
5.customer feedback on a fingertip
The customer is the king in any business. I personally think that this is the best feature of digital marketing that you can ask your customer to give instant feedback to your service through which you can know where exactly your service is lacking through which you can plan your further strategies.this will help you to create a better communication with your audience to get overall a better experience.
6. Local can be global
There was a misconception that reaching global isn’t the cup of tea of small business but now it is possible that local can reach local because of digital marketing. for example, if you own a digital marketing training institute in Maharashtra a person setting in Andhra Pradesh can reach you at his fingertips.
The benefits of digital marketing for small business are huge in number. Now Small business isn’t limited to their area you can be global being local. As mentioned above in the article there are numerous benefits of digital marketing to any type of business especially small scale business.that’s Why Digital Marketing Is The Best Solution.
Businesses that are yet to go digital are missing the best thing to get a boom in business. Digital Marketing Is The Best Solution.