Do you all know what Organic Farming is? “Yes, you all got it right” Organic farming means farming which is done naturally with no use of fertilizer. In the same way, what is organic search traffic? it means results that occur naturally in SERP(Search Engine Result Pages) are called Organic results.
Let’s dig deeper into SERP:
SERP is the pages shown by the browser in response to a query by a searcher. For example, if someone searches “Digital Marketing” the results shown by the browser to the searcher are the SERP (Search Engine Result Pages) results.
Results shown by the browser are of two types paid and organic
Paid, the top 3 and bottom 4 vice-versa results shown by the browser are paid results, which means search engine(google) in charging a certain amount of money to show those results.
Organic results are the results that have impressed search engine(appears naturally) located in between paid results. The total number of organic results on one page is 10.
In this way, there are a total of 17 results 7 Paid and 10 Organic on one page of SERP.
Each and every result displayed in SERP consists of a title, a link that points to the actual page of the website, a short description showing that the keyword has matched content within the page.
Let’s head toward how the actual scenario of organic results work and how we will be able to generate traffic on our website?
Organic results are the results that appear naturally, generated by a search engine based on the relevance of the content to the searched term. Webpages which secured good score by the search engine have a great chance to be in the list. There are several factors that play a significant role in listing your website in SERP such as Content of the website as we all know content is the king, the credibility of your website and external factors such as backlinks, social media, and whatnot.
If we think as a user, User never wants to visit the second page of the SERP.whoever is searching for whatever wants the best result on the first page and as we discussed earlier, each page of the search engine has only 10 organic listings. So, the race is of only 10 meters and to come first we need to be as fast as Usain Bolt.
Ways to increase organic traffic
1. Content Quality:
Any website holder’s job is to impress the Search engine and the best way to impress is to write quality content.’ Content is the King’If your website has a noticeable interface but it lacks in the content you provide, then it can be difficult for you to rank your website.
2. Blog Regular:
Blogging is one of the most effective ways to get organic traffic. Blog lets you dig deeper than your website and create large catalog of helpful, persona-optimized content. However poor writing and cheap content can damage your process.
3. Use Long-Tail keyword:
Don’t run for the most popular keyword in the market instead use keywords that are more relevant to your product or service. In the process, Google and other search engines will identify your website or blog more relevant to present to the user.
4. Appropriate Meta:
Meta title, URL and description are the 3 main pillars of any optimized website or blog.keep it simple and effective although all SEO factors are crucial if your title and meta description is on the mark you can exactly let google know what you are talking about.
5. Use Internal links:
As you built a decent back catalog of content.you can it in the blog so that users can get more data and can be on your website for a little long which will indirectly help to boost or uplift your ranking.
Google gives attention to the site which has more incoming links.
Incoming links are as important as an internal link more the number of incoming link more the chance of yours to rank higher.
You can link your website to your social media handles like Facebook, Twitter, Instagram and what on which will help to grow faster and ultimately you will able to rank your website as soon as possible.
8. Use Analytics:
Analytics is one of the crucial factors that will surely help you to uplift the ranking of your website. You have a website but how its performing and what users are liking and where you are lacking, you will get the whole report of the whole scenario.